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From Virtual To Reality AR/VR Head-to-head Market Will Burst
- Aug 25, 2018 -

In the movie, the virtual world is almost integrated with real life. People's main leisure and entertainment life seems to be inseparable from this virtual reality game called “Oasis”. "Top Player" brings fire to the concept of virtual reality, but also brings an important signal to the global market: human-computer interaction equipment with AR/VR technology as the core will become the next hot development field.

In recent years, Apple's investment in the AR/VR field has been increasing, and its development of ARkit is a smash hit augmented reality development platform. However, Apple's ambition is obviously not just about software. According to foreign media reports, Apple is developing a powerful wireless headset that supports both VR and AR technologies and will use Apple's own chips.

According to people familiar with the matter, Apple's headsets will use high-speed, short-range wireless technology to connect to dedicated device boxes. The box will be powered by an Apple custom chip that is more powerful than any of the existing chips and will serve as the brain of the headset.

Tim Cook, Apple's chief executive, once praised AR technology, calling it a technology that is as important as the iPhone. It turns out that he may also have an ambitious plan for VR.

From the layout of Apple and Samsung, AR/VR heads are clearly receiving more attention from the capital market. Although the current popularity of AR/VR technology tends to be flat, it is still one of the most sought-after cutting-edge technologies.

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